"Parents located in North London seeks an remarkable and experienced instructor to guide their smallest child on his early path to turning into an British gentleman."
Upon seeing this advertisement, you might easily miss the wording "beginning" as just a turn of phrase.
But, it may be the crucial element of this unique employment listing, as it aims to find a mentor for a one-year-old.
Many of submissions have now been sent in since the unnamed family published their request for the £180,000 per year tutor, who has to be "an exceptional individual".
In recent few weeks, the post has attracted attention in the media, with numerous asking why?
Forward-Thinking Method
A tutoring expert, head and founder of Tutors International, which is supporting the family in their quest, stated that notwithstanding first doubt, he found the concept "far sighted", and "innovative".
When he met the family, he mentioned they understood the atypical character of their requirement, and how immature their son is.
Nevertheless, they stated that they "were unwilling to delay any longer" to get a tutor, as they had waited until their older child was five, and by that stage "cultural bias had by then taken hold".
But what does the family indicate by "cultural leaning"?
It's "comprehensive", the expert answered. "How you eat, the manner you speak".
He said the older sibling had adopted "really subtle, body language" from the family, and had adopted their cultural habits. The family informed him they did not want history to repeat itself with their younger child.
The plan: To bring in a British tutor, who must speak with RP, to influence the baby from the very start.
Subtle Influence
"Much of the development at the start here is kind of osmotic," said the expert.
It's via this osmosis that the family are expecting the child will adopt the UK customs they aim to instil.
He noted the tutor needed to be an individual who studied at "prestigious academies – similar types of schools as the family aspire to send their son to".
"The tutor simply needs to be the right kind of person, they'll be doing things they may not realize they're doing, simply by nature," he added.
Expense Not a Factor
The family explained to Adam the selected educator should ideally also have knowledge of or interest in horse riding, skiing, artistic pursuits and instrumental training so as to inspire the child in a wide range of hobbies.
Additionally though, he explained the family wanted the tutor to sign up the child on a selection of lessons so the child would be "equestrian training and picking up an tool by the time they are around three years old".
In the family's view, guiding their son develop into a "UK sophisticate" will lead to success and provide access.
"For all the advantages and disadvantages of that, because it's definitely a class statement," he comments.
Yet, in spite of all this guidance in "Britishness", could the child absorb alleged cultural influence from the multicultural family he is raised by regardless?
"Absolutely", replied the CEO. "They know this might not succeed, but they've simply adopted the perspective of, 'let's give it a go and we should start as quickly as we can', because the cost of it is not relevant," he stated.
Idealistic and Unrealistic
There are some in the tutoring industry who have these doubts.
Another CEO, head and founder of a tutoring service, who supplies personal educators, stated that "the development of embracing two identities, or actually, becoming oneself, is something that must be experienced personally, not manufactured."
The expert wrote that he had moved from China to the Britain at the time of seven, and had been educated knowing and practicing both cultures. He progressed to study at a prestigious UK institution.
"The idea that a single person can serve as a representation of UK identity, an individual who can possibly transfer the qualities of a English gentleman upon a 12-month-old child, seems to me optimistic and unrealistic," he commented.
"From my perspective, engaging a quintessentially British tutor from infancy will will not necessarily produce the outcome they hope for.
"I did not have that kind of mentor, and however I have been lucky enough to experience many of the experiences they desire for their son."
He continued: "The reality is, self-identity can not be dictated from the external environment; it must be embraced, and it must originate internally."
Purchasing UK Culture
Naturally, UK identity is something the expert thinks can be instructed – and marketed.
"I think the situation that the international society regards us in this regard is something that we should be cherishing|valuing|appreciating
